The Challenge
The brief for the 33m2 store was to retain/ repurpose, increase storage capacity and integrate circular design solutions.
Our Approach
The store design was delivered as a physical embodiment of the brand’s commitment to sustainability. Circular design solutions were prioritised by integrating sustainable and re-purposed materials throughout. A stand out feature is the custom-made sustainable denim tile—crafted from old traded-in Nudie Jeans and production waste—applied to the denim bar and wall fixtures. This innovative material was developed in collaboration with Nudie Jeans ANZ.
Sustainability is at the core of the brand. This is reflected in the key design choices that are focused on responsible material specification, incorporating circular design principles, and reducing environmental impact by reusing the existing floor, facade, and light tracks. A built-in sewing machine at the shop front, offers customers forever repairs.
Awards
Better Future Australian Design Awards Gold Winner, Environmental Design
Better Future Sydney Design Awards Gold Winner, Environmental Design
Dezeen Awards 2024 Sustainability Longlist, Sustainable Interior
INDESIGNLIVE and shortlisted for the INDE. Awards, ‘The Influencer’
Australian Design Review Interior Design Excellence Awards (idea.) Retail and Sustainability
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Client: Nudie Jeans ANZ
Type: Retail
Size: 33 SQM
Photography: Andew Porfyri Collaborators: Hallmarc National Projects -
Space planning
Concept design
Design development & documentation
Finishes, fixtures & lighting specification
We have finally found a partner that understands the brand and willing to work towards a common goal of creating design masterpieces that represent the brand. The team at X+O works tirelessly towards deadlines and fun capacity that breeds progression. The communication is clear throughout the design process right through to the invoicing stage. The overall process allows the customer, ideas to come to life in an architectural capacity that trains lights into working drawings followed by a physical manifestation.
Bryce Alton CEO Nudie Jeans Pty Ltd Australia and New Zealand.
