The Challenge
Communicate the Nudie Jeans ethos of forever repairs, and improve the customer experience within a constrained floor space.
Our Approach
Designed as a physical manifestation of a brand, forever repairs are offered and communicated through the sewing machine built into the shopfront. Located in The Galeries in Sydney, materiality selection was crucial to continuing the sustainable ethos and included wood wool panels, porphyre tiles and locally sourced hoop pine are incorporated throughout. To enable an effortless flow of movement within the constrained floor space, concealed storage, providing additional hanging and folding space overcame the challenge.
Delivered in collaboration with Nudie Jeans. Concept by Nudie Jeans. Design development and documentation by X+O.
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Client: Nudie Jeans ANZ
Type: Retail
Size: 52 SQM
Photography: Nudie Jeans
Collaborators: Hallmarc National Projects -
Delivered in collaboration with Nudie Jeans
Concept design
Design development & documentation
Finishes, fixtures & lighting specification
We have finally found a partner that understands the brand and willing to work towards a common goal of creating design masterpieces that represent the brand. The team at X+O works tirelessly towards deadlines and fun capacity that breeds progression. The communication is clear throughout the design process right through to the invoicing stage. The overall process allows the customer, ideas to come to life in an architectural capacity that trains lights into working drawings followed by a physical manifestation.
Bryce Alton CEO Nudie Jeans Pty Ltd Australia and New Zealand.
Nudie Jeans + The Local Project
Discover sustainable store design in this interview by The Local Project with Nudie Jeans CEO, Bryce Alton and X+O Designer, Rebecca Vulic.