WORK > RETAIL
Kate Spade Ginza
The Challenge
Seamless creation of a scalable and inspiring environment by sourcing and fabricating mid-century modern to maintain the brand heritage of an iconic NY brand.
Our Approach
The in-store customer journey reflected the online journey and was divided into categories and defined by the monthly collections delivered in-store into separate ‘rooms’ and ‘zones’ to allow the narrative and inspiration of each collection to be presented clearly to the customer. To support the expansion strategy, the development of a robust kit of parts and roll-out manual for all retail channels reduced build cost by 40% through bulk procurement for roll-out of fixtures, finishes and fitting.
This project was completed by Rebecca Vulic while at Kate Spade New York as Senior Director Global Store Design.
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Client: Kate Spade New York
Type: Retail
Size: 144 SQM
Photography: Hannah Caldwell Photography
Collaborators: Valiram -
Customer Journey Mapping
Space Planning
Concept Design
Design Development & Documentation
Finishes, fixtures, equipment & lighting specification
Project delivery included the design and implementation of all physical retail iterations and customer experience strategies for the brand including flagships, stores, shop-in-shops, travel retail, wholesale and outlet channels. This was rolled-out globally across the Americas, Asia, Australia and Europe. Categories include fashion, handbags, accessories, footwear, homewares and stationery.
