The Challenge
Located in a vibrant area famous for Asian delicacies, the club needed to appeal to the local market and culture by creating a new entertainment precinct that incorporated dining, outdoor and a VIP lounge.
Our Approach
Taking inspiration from the community, traditional Chinese and Japanese architecture, space planning was undertaken to cater for various customer requirements, which a distinct to each zone. Three zones were created and clearly defined by the architecture - entrance, gaming and dining.
The dramatic entrance is visible from all entrance points, deliberately designed to define the new precent and attract guests inside. A glowing wall with a black laser cut screen, is bookended with reflection ponds, reminiscent of traditional wishing wells.
The dining precinct is divided into two spaces - communal, quick meals and a premium space in the rotunda designed for clients choosing to stay and dine for an extended period, and for event hire.
The gaming zone comprises of indoor and outdoor gaming and is discreetly located behind Japanese inspired obscured screens. Luxurious finishes and detailing are featured here and defined by feng shui principles to encourage a prosperous gaming experience, these elements include; curves, number 8, gold and touches of red.
-
Client: Holman Barnes Group
Type: Hospitality
Size: 690SQM
Photography: Rohan Venn
Collaborators: James Clifford Construction -
Customer Journey Mapping
Space Planning
Concept Design
Design Development & Documentation
Finishes, fixtures, equipment & lighting specification
-
Interior Design Excellence Awards (idea.) Shortlisted Hospitality 2022
Interior Design Excellence Awards (idea.) Shortlisted Sustainability 2022
A long term consultant to Wests Ashfield Leagues Club, X+O has successfully delivered multiple projects across the club including design, coordination, collaboration, FFE and project management of area including; The Garden F+B precinct (a collaboration), Design and Project Management of the new Sports Lounge, Reception, Function Room, multiple Cafes, Gaming and Bathrooms. X+O managed the consultants, and budgets- which involved multiple millions of dollars across the entire portfolio of works. The various areas appeal to different members and guests and the nuances of each of these individuals was met in each space. I recommend X+O to any organisation that is looking for both breadth and depth of capability for design, execution and project management. X+O has the experience, and skills to cultivate and maintain long-lasting relationships with their partners and clients.
Simon Cook CEO Holman Barnes Group
